The Video Platform Grants Viewers Power to Limit Artificial Intelligence-Made Content in Personal Streams

Users will soon have a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it currently hosts more than 1 bn content made with AI.

Testing and Rollout

The update is being tested over the following weeks before a global launch. This advancement coincides with a increase in content created by AI, driven by new AI video creators.

AI Content on Other Platforms

Studies have shown that almost a tenth of the fastest-growing video streams on a competing service primarily display AI-generated videos. A large amount of this material is classified as “AI slop”, a term for substandard, factory-style content that is typically nonsensical or dreamlike.

Our research shows that many people enjoy content made with AI tools, including AI artwork to informative clips, and we want to give people the ability to see more or less of that, according to their own preferences,” said a spokesperson.

AI on the Platform

The service disclosed that there are presently 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 m media items are uploaded to the service daily, making clips made by AI a limited part of its overall inventory.

Customizing Your Feed

Viewers will be capable of limit or boost the amount of AI-generated videos they view by using the topic control setting in the app and picking “AI-generated content”. Other topics that currently be adjusted under the tool include current affairs, fashion, beauty, and dance.

AI Disclosure Rules

Its policies mandate users to identify convincing AI-made content, and it bans malicious deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.

Additionally, the service will from now on attach an “AI-made” label to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from attempting to evade the disclosure requirement.

Responsible AI Funding

The platform is additionally establishing a two million dollar AI literacy fund for experts and institutions to produce educational content about ethical AI use. This project will benefit non-profit groups specializing in educating programming and robotics.

Moderation Strategy

TikTok has justified its moderation strategy, following discussion over plans to lay off hundreds of review team members in the United Kingdom. It is expected to cut hundreds of positions in its content moderation department in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.

A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by removing the most graphic content before it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its automated systems.

It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference work at speed.”
Mackenzie Sellers
Mackenzie Sellers

Eva is een ervaren contentstrateeg met een passie voor digitale media en storytelling.